Colgate - Schoolboy
A schoolboy’s story, with a smile towards the future.
A schoolboy gives Colgate’s Bright Smiles, Bright Futures message an individual face. The title and campaign line bring together childhood, a smile and a sense of what lies ahead. It is a personal way into a broader brand idea, keeping the story close to one young person’s experience.
Client Colgate / Director Petar Spiljevic
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